Latest news with #AI models
Yahoo
01-08-2025
- Business
- Yahoo
Brain PR Launches AI-Powered Media Intelligence Framework to Map Brand Visibility Across AI-Driven Digital Ecosystems
Sydney, NSW , Aug. 01, 2025 (GLOBE NEWSWIRE) -- Brain PR today introduced an AI-powered media intelligence framework designed to enhance how brands measure and amplify earned media performance. By tracking brand mentions across major AI models and analysing related coverage, Brain PR provides actionable insights into how stories are represented in AI-generated responses. This near real-time visibility enables brands to assess their presence on AI-driven platforms and refine their communications strategies with greater PR | Media & Communications The agency's new media intelligence framework reveals how stories are indexed, ranked, and circulated within AI-powered search snippets, chatbots, and leading AI platforms—empowering brands to comprehensively track their visibility and influence across the evolving AI-driven digital media ecosystem. Brain PR leverages advanced AI to: Track brand mentions and story presence across leading AI-powered search prompts and discovery platforms in near real time. Provide insights into how narratives and brand coverage appear within AI-generated content, highlighting which topics and searches are gaining traction. Monitor visibility trends across AI models to help brands understand their evolving presence in algorithm-driven media landscapes. Deliver data-driven insights that enable brands to optimise communications strategies for maximum impact on AI driven search and audience engagement. 'Brands need more than raw media counts; they need actionable intelligence about how their stories perform and propagate,' said Brain PR's Creative Director. 'Our AI-driven media indexing and intelligence framework provides a comprehensive map of media impact, showing clients exactly where their coverage gains traction and where strategic amplification can make the biggest difference.' Early adopters have reported meaningful improvements in downstream visibility compared to campaigns measured solely by traditional PR metrics, gaining deeper insights into which narratives resonate and where to focus ongoing efforts. In today's media environment, algorithms—not just editors—play a crucial role in shaping what audiences see. A single high-quality article can ripple across platforms, influencing both human readers and AI-powered content discovery. Brain PR's framework equips brands to track these ripple effects in real time, enabling timely and targeted outreach to journalists, influencers, and online communities to maximise impact. AI search snippets now favour fresher content, making continuous indexing essential for brand visibility: Recent studies have shown that the rapid rise of AI-powered search features is transforming how content visibility is achieved and measured at the top of search results. AI-generated top of search result snippets and chatbot answers increasingly prioritise fresh, authoritative content from a diverse range of sources— unlike traditional search engines, which often favour older, more established pages. This shift underscores that traditional search rankings alone are no longer sufficient for consistent visibility. AI platforms now synthesise answers from multiple sources and prefer content that is up to date and contextually relevant, making it critical for brands to continuously refresh and optimise their digital presence. This emerging trend aligns with Brain PR's mission to equip brands with advanced indexing and real-time intelligence into how their media coverage is surfaced, cited, and valued across the evolving digital ecosystem. About Brain PR Brain PR is a global marketing and communications agency that helps businesses advance through strategic storytelling, media outreach, and brand positioning. Known for delivering measurable results for startups, SMEs, and established brands, Brain PR's fully integrated approach spans digital, creative, PR, compliance, and cybersecurity—aligning every effort with clients' broader business objectives to build advance visibility and credibility. Press inquiries Brain PR Head of Media & PR media@ +61 2 7226 3729 Level 17, 1 Denison St, North Sydney NSW 2000 Australia
Yahoo
01-08-2025
- Business
- Yahoo
Brain PR Launches AI-Powered Media Intelligence Framework to Map Brand Visibility Across AI-Driven Digital Ecosystems
Sydney, NSW , Aug. 01, 2025 (GLOBE NEWSWIRE) -- Brain PR today introduced an AI-powered media intelligence framework designed to enhance how brands measure and amplify earned media performance. By tracking brand mentions across major AI models and analysing related coverage, Brain PR provides actionable insights into how stories are represented in AI-generated responses. This near real-time visibility enables brands to assess their presence on AI-driven platforms and refine their communications strategies with greater PR | Media & Communications The agency's new media intelligence framework reveals how stories are indexed, ranked, and circulated within AI-powered search snippets, chatbots, and leading AI platforms—empowering brands to comprehensively track their visibility and influence across the evolving AI-driven digital media ecosystem. Brain PR leverages advanced AI to: Track brand mentions and story presence across leading AI-powered search prompts and discovery platforms in near real time. Provide insights into how narratives and brand coverage appear within AI-generated content, highlighting which topics and searches are gaining traction. Monitor visibility trends across AI models to help brands understand their evolving presence in algorithm-driven media landscapes. Deliver data-driven insights that enable brands to optimise communications strategies for maximum impact on AI driven search and audience engagement. 'Brands need more than raw media counts; they need actionable intelligence about how their stories perform and propagate,' said Brain PR's Creative Director. 'Our AI-driven media indexing and intelligence framework provides a comprehensive map of media impact, showing clients exactly where their coverage gains traction and where strategic amplification can make the biggest difference.' Early adopters have reported meaningful improvements in downstream visibility compared to campaigns measured solely by traditional PR metrics, gaining deeper insights into which narratives resonate and where to focus ongoing efforts. In today's media environment, algorithms—not just editors—play a crucial role in shaping what audiences see. A single high-quality article can ripple across platforms, influencing both human readers and AI-powered content discovery. Brain PR's framework equips brands to track these ripple effects in real time, enabling timely and targeted outreach to journalists, influencers, and online communities to maximise impact. AI search snippets now favour fresher content, making continuous indexing essential for brand visibility: Recent studies have shown that the rapid rise of AI-powered search features is transforming how content visibility is achieved and measured at the top of search results. AI-generated top of search result snippets and chatbot answers increasingly prioritise fresh, authoritative content from a diverse range of sources— unlike traditional search engines, which often favour older, more established pages. This shift underscores that traditional search rankings alone are no longer sufficient for consistent visibility. AI platforms now synthesise answers from multiple sources and prefer content that is up to date and contextually relevant, making it critical for brands to continuously refresh and optimise their digital presence. This emerging trend aligns with Brain PR's mission to equip brands with advanced indexing and real-time intelligence into how their media coverage is surfaced, cited, and valued across the evolving digital ecosystem. About Brain PR Brain PR is a global marketing and communications agency that helps businesses advance through strategic storytelling, media outreach, and brand positioning. Known for delivering measurable results for startups, SMEs, and established brands, Brain PR's fully integrated approach spans digital, creative, PR, compliance, and cybersecurity—aligning every effort with clients' broader business objectives to build advance visibility and credibility. Press inquiries Brain PR Head of Media & PR media@ +61 2 7226 3729 Level 17, 1 Denison St, North Sydney NSW 2000 Australia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
27-07-2025
- Climate
- Yahoo
Bryan Norcross: We'll likely have an Atlantic disturbance to follow next week
Computer forecasts continue to indicate that a fairly robust disturbance will move off Africa about Monday. The track is forecast to be far enough south that it won't immediately plow into the Saharan dust. There is a reasonable consensus in the various long-range models that the disturbance will track across the Atlantic and be in the vicinity of the northeast Caribbean late in the week. None of the current projections shows a storm of any significance when the system is near the Caribbean. It will have run a gauntlet of intruding Saharan dust, dry air, and only marginally conducive upper-level winds on its trek west. If it survives with some sort of circulation intact late in the week, there is some evidence that the overall atmospheric pattern will become more conducive for storm development. The long-range computer forecasts that predict an organized system forming—both the traditional forecasts and the new AI models—generally show a track curving near or east of the Bahamas and off the East Coast of the U.S. The odds of this happening are still in the low range, but the possibility is interesting because this is the first time that long-range projections have shown a disturbance getting far enough across the Atlantic to potentially develop into a storm. We'll see what happens over the next several days. Remember, the rule: Forecasts for systems that are just developing or are disorganized are subject to larger errors and will often change. This system hasn't even emerged from the African coast, so there's a long way to go. The National Hurricane Center is not predicting any development over the next 7 days, so we're talking about more than a week from now before anything might happen. The National Hurricane Center has three areas to watch in the eastern Pacific. Each one has a decent chance of developing into at least a tropical depression, and computer model forecasts indicate a good chance they'll evolve into named storms. Two of the systems look to track south of Hawaii, and the third, parallel to the Mexican coast. Over the next few weeks, a number of computer forecasts are predicting multiple eastern Pacific storms. The possible tie to Atlantic storm development is related to the phenomenon called the MJO. The MJO is a large-scale pulse that slowly revolves around the Earth, alternately suppressing and enhancing storm development. Over the next week or so, forecasts predict that the enhancing phase will cross the eastern Pacific. This might be responsible for the predicted outbreak of organized storms. If the MJO pulse continues moving east as predicted, it would move over the Atlantic from west to east through the first part of August. This would, broadly speaking, make the atmospheric pattern across the tropics more conducive for development. This MJO forecast adds a little credence to the idea that the Atlantic disturbance might be more inclined to develop a week or 10 days from now. None of this is surprising, of course. On average, the odds of storm development increase in August and dramatically increase after August 15. The disturbance we watched track across the northern Gulf has died out, but the moisture lingers from Mississippi to East Texas. Tropical downpours causing local flooding are still possible. Stay aware. The moisture should move out after the weekend, but extreme heat will move in. The combination of heat and humidity will likely push the feels-like temperature into the 110°F range. Stay article source: Bryan Norcross: We'll likely have an Atlantic disturbance to follow next week Solve the daily Crossword
